Background

In order to be able to respond to the changing global economic environment, those enterprises which look to the future and which plan strategically have a competitive advantage over their competitors. Strategic planning is considered one of the most important indicators for innovation and development processes, balanced growth and strengthening of a company's profile.

In most medium sized and larger enterprises the design and implementation of strategic development processes and strategic management is an important issue. Very often in these organisations, external consultants guide and support processes leading to the formulation of strategic plans.

In most small (< 50 employees) and specifically micro enterprises (< 10) there is a lack of strategic planning. Even if a business plan has been developed for these enterprises, it is less likely to demonstrate evidence of strategic thinking and planning when compared to larger businesses. The reasons for this are manifold including heavy involvement of decision-makers in the day-to-day business, less resources and lack of awareness in relation to the benefits of training, specifically in managerial topics, etc.